Author: Mindy Weinstein

Millennials on Social Media – An SEJ Interview

At Pubcon Vegas, I had the great opportunity to discuss millennials on social media with Search Engine Journal Executive Editor Kelsey Jones. We talked about many of the brands that have approached this large audience in an amazing way. Watch the video below to learn more about how you can build your millennial marketing...

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Content Creation and SEO Toolbox

When it comes to boosting your online visibility and brand, tools and resources are crucial. Use the list below as your personal content creation and SEO toolbox. Content Creation Emotional Value Headline Analyzer: To create effective content, you need to reach your audience in a deep emotional way. This tool provides an emotional value score of your headline. Co-Schedule’s Power Words: This list includes words that have proven power and prompt your audience to take action. BuzzFeed: This website provides the latest news trending online. Use it to generate topic ideas. BuzzSumo: Get insight into what content is performing...

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Need a Great Example of Millennial Marketing? Check Out TOMS

Millennial marketing has been a hot topic as of late and for good reason. Accenture published a study in 2014 reporting that Millennials comprise almost 80 million of the U.S. population. This large generation also holds approximately 21 percent of consumer discretionary purchase power. They are a unique generation and marketers must take the time to understand their characteristics. Millennials want to be involved and engaged with a brand. They commonly share information with their social groups and are highly interactive when it comes to technology. What is even more intriguing about Millennials is that they want to live the...

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Content. It’s a Requirement.

The crux of any good digital marketing campaign is content. My career in this industry started with writing and I basically stumbled into a whole new world I knew nothing about, but quickly excelled. My love for writing began at a young age—back when I would handwrite stories and draw my own illustrations. It then evolved to using my parents’ typewriter and later establishing myself as a published writer. From writing content for lawyers to self-storage companies to LED billboard manufacturers, I have learned how to craft a message that resonates with the audience and also establishes relevance with...

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