Coming Fall 2022

Book by
Dr. Mindy Weinstein

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Mindy's Story

Dr. Mindy Weinstein is one of the leading global experts in digital marketing. As a marketer, psychology has always been an interest of Mindy and was her impetus to pursue a Ph.D. in General Psychology with an Emphasis in Technology. She spent years researching and writing about persuasion, specifically scarcity, from an academic perspective. However, she also realized the power of this influence principle and began applying it in her business and personal life. Let’s just say she has secured many of her clients using what she knows about scarcity.


Fox, NBC, and ABC have all interviewed her, and she has been quoted as an expert in The Huffington Post, The Washington Post and The Arizona Republic.

Mindy is also a marketing instructor at Grand Canyon University and University of Denver, as well as a program leader for The Wharton School and Columbia Business School. Read more.

Where Mindy Has Been Featured & Interviewed
The Book

Dr. Mindy Weinstein explains how and why scarcity works, including the types of messages that are most effective, how to use them ethically, and common mistakes to avoid. You’ll find essential information on:

  • Scarcity as an influence factor

  • Why we are more afraid of loss than gain

  • Scarcity versus sales

  • Sending the right message at the right time

  • The four key types of scarcity and how to use them

  • How companies are using scarcity to build communities, create customer loyalty, and increase revenue