View Dr. Mindy Weinstein’s published works.



The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions

Scarcity is an influence factor that carries a great deal of power, so it’s no wonder why your organization probably already uses it as a way to leverage consumer behavior. But the concept of scarcity contains multiple layers and complexities. In The Power of Scarcity, one of the country’s foremost experts on scarcity demystifies the science behind it and shows you how to use it to bolster your business. 


Rich and Thin: How to Slim Down, Shrink Debt, and Turn Calories Into Cash

Face the facts. There are direct connections between your weight and your wealth, your eating habits and your spending habits. But you can change those habits, cut those calories, trim those pounds-and save a small fortune doing it!



Money Trouble: Surviving Your Financial Crisis

What do you do if you can’t pay your bills? What if you are in risk of losing your home, your car, or the lifestyle to which you are accustomed? Money Trouble provides the answers to your difficult financial troubles. 

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Woman’s Touch Magazine

"Let's Talk"

“Let’s Talk,” bimonthly columnist, Woman’s Touch magazine, 1/04- 2/07

Street Fight covers news and analysis of local media, advertising, and commerce. It is a top-tier publication with daily news articles, thought leadership, newsletters, and podcasts.