The Power of Scarcity

"...Do yourself a favor and read this book.” 
– Kevin Harrington, Original “Shark” on the TV show Shark Tank, creator of the infomercial, & Pioneer of the AsSeenOnTV industry. 

Mindy Weinstein, PhD, reveals the psychology behind scarcity, how scarcity affects our brains and decision-making, and how companies can use it to successfully and ethically market their products and services. Along the way, she shares fascinating case studies, findings, and interviews with current and former executives from brands such as McDonald’s, Harry & David, and 1-800-Flowers.com.