Mindy Weinstein, PhD, is one of the country's leading experts on scarcity. She is a research psychologist, international speaker, university professor, and marketing expert. Mindy is the author of the #1 new release, The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions (McGraw Hill, 2022), and a TEDx speaker. Mindy holds an MBA and a PhD in General Psychology. She has taught marketing courses at various universities, including Columbia Business School and The Wharton School. Additionally, she has trained tens of thousands of individuals from companies of all sizes, such as Facebook, The Weather Channel, Kijiji (an eBay-owned company), World Fuel Services, and Hampton Products. Mindy has often appeared in the media, with television interviews that aired on Fox, NBC and ABC. She has also been quoted in Yahoo News, NASDAQ.com, The Huffington Post, The Washington Post and The Arizona Republic and interviewed on SiriusXM and Bloomberg Radio. Mindy is the founder and CEO of Market MindShift, a marketing agency that combines psychological insight with digital strategies to drive revenue.